Derek Appau
ICF ACC Stengthscope ECR
A fully qualified (ICF ACC accredited) career development coach with over 500 hours of practice and an engaging facilitation style. Derek has made the transition from helping companies raise awareness about their brands and services using media, to helping individuals raise awareness of themselves and what they are capable of achieving in their lives or within the workplace. Passionate about continuous personal development, Derek has embarked on a journey to learn as much as he can on the subject of human potential, peak performance and the psychology of success to enable him to coach emerging talent from diverse backgrounds that want to progress to senior leadership roles.
I asked Derek to be my life coach when I was lost in my and struggled with finding the way out and forward. I chose him because I felt I could trust him and, what was also very important for me at the time, as a Polish woman in London in the middle of the Brexit storm, I hoped he would understand how it is not to fit. Derek fully embraced the complexity of my situation. After only 6 sessions I rediscovered myself, gained a lot of self-confidence and became much more positive and calmer.
Experience
Derek has worked across media, tech, banking and public health sectors with graduates, middle managers, entrepreneurs and aspiring and experienced business leaders, addressing work performance, leadership, career development and inclusive cultures.
Prior to coaching Derek worked with a diverse range of clients across the media and advertising sector, helping agencies like MediaCom with clients like Shell and The Metropolitan Police to develop recruitment media strategies which focus on diversity & inclusion. Derek is able to leverage valuable insights and hands-on experience to his coaching services and workshops.
Specialisms
Derek’s specialism is in one to one coaching for high potential ‘rising stars’. He is very passionate about improving the under-representation of minority (BAME) talent at senior leadership levels and works closely with organisations who value diverse, inclusive and forward-thinking workplaces.
As an accredited Strengthscope and ECR (Emotional Capital report) Practitioner, he sometimes uses data about strengths, emotional intelligence and 360 feedback to create valuable insights to build career development plans for individuals.
Personal style
Derek has a natural coaching style. He has an innate ability to quickly uncover clients' values, limiting beliefs, strengths and weaknesses. Derek's use of powerful, provocative questions and honest observations are combined with motivation and genuine support at all times. The process is strategic, yet organic, resulting in an actionable plan that achieves your goals.
My sessions with Derek from the beginning where engaging, thought-provoking and stimulating. Derek is very easy to build a rapport with and easily helps you evaluate situations from varying angles. It was a pleasure being coached by him and I wouldn’t hesitate to recommend him to others, in fact I already have!